Co-Creation

A Co-Creation is an open and connected collaboration in mixed teams of key people from the initiating company, external entrepreneurs and experts

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Customers, investors, other startups and established companies join the process whenever they are able to contribute insights. The validation starts with an assumed problem, proving its existence and a large enough market before validating potential solutions and their feasibility in the prototype phase. Then follows a review of the business model with a minimum viable solution and preparations to go to market. The flexibility and lean approach of a validation allows for trying and stopping ideas at any phase. Advantages also include its high speed, customer centric approach and avoidance of unnecessary costs until market and customer acceptance are proven. It can include digital advisory, ideation and validation until a new digital business is built. A successful new business can either be reintegrated into the organization of the established company or scaled externally.

The advantages of Co-Creation vs. inside creation are the ability to attract true entrepreneurial talent, a lean process optimized for discovering new business models and long-term incentives aligned on potential outcomes.

  • Ideation

Ideation is a strategic process of generating, developing and communicating new ideas. In order to generate new business models from them it is crucial to include the perspectives of corporates, entrepreneurs, (technical) experts and investors alike. A typical entrepreneurial ideation starts with workshops, include market and investment analyses and expert talks while ensuring a strategic alignment to all partners.
  • Validation

The validation starts with an assumed problem, proving its existence and a large enough market before validating potential solutions and their feasibility in the prototype phase. Then follows a review of the business model with a minimum viable solution and preparations to go to market. The flexibility and lean approach of a validation allows for trying and stopping ideas at any phase. Advantages also include its high speed, customer centric approach and avoidance of unnecessary costs until market and customer acceptance are proven.